Moxies - Reimagining digital for girls

HEY MOXIE! WE'RE SO GLAD YOU'RE HERE!

Social play designed for tween girls

A trusted digital home for girls ages 6–12 to customize avatars, explore Quests, earn rewards, and connect with real-life friends. With thoughtful safeguards built in, parents can feel good about getting started.

Download for Free How it Works

Parent-approved connections & moderated chats

Chat turns off at 8pm

No public profiles

Private, invite-only groups

No endless scroll, no algorithms, no targeted advertising

THE PROBLEM

Girls want to connect. Parents want a safer way.

Friendship, creativity, and play are part of growing up. But the platforms kids use today are built to keep them scrolling, with public profiles, popularity metrics, and endless feeds. We need platforms that put girls’ well-being first.

THE MOXIES SOLUTION

Room for her independence. Peace of mind for you.

Moxies is designed around real friendships, creative play and healthy boundaries, so she can enjoy a little independence with safeguards built in. Not followers, likes, and endless scrolling.

Why Moxies?

“In a digital world where kids' safety often feels like an afterthought, Moxies' intentionality around tween girls' well-being is a breath of fresh air. Any family looking for a way to introduce healthy online habits to their daughter should give Moxies a try.”

Use technology to help you monitor the chat. There’s Moxies, a research-backed social platform for girls ages 6–12, designed to help them learn how to be good digital citizens and practice digital communication with real-life friends through small, private, parent-approved groups. Founded by Juliette Blake, a mom of three, who spent more than 20 years working the youth digital media landscape.

As seen in...

Watch Juliette Blake, Founder and CEO of Moxies talk about the importance of safe-by-design apps for kids.

WHAT GIRLS DO

Creativity, discovery, and friends to share it with.

There’s more than one way to find your Moxie.

Create

Create a Moxie avatars that reflects her personality. Explore outfits, accessories, and new ways to express herself.

Take a Quest

Explore friendship, confidence, digital literacy, and more through playful quizzes and challenges. Earn badges and items along the way.

Bring your Crew

Connect with real-life friends in private, invite-only groups, with moderation and healthy boundaries built in.

Download Moxies for Free

Moxies Defined

Moxie (noun) (MOK-see)

Moxie means having a courageous and determined spirit. It's believing in yourself, trying new things, showing kindess, and continuing even when something feels hard.

WHAT PARENTS ARE SAYING

Testimonials

Parent of an 11 yr old

A Piece of Mind

"As a parent of an 11-year-old daughter, one of the things I appreciate most about Moxies is the peace of mind it gives me!"

Mom of 9 yr old

So comforting as a parent

"Moxies is like dropping your daughter off at her best friends house instead of the middle of Times Square!"

Mom of Challenge winner

Wow!!

"MaryGrace loves your games and challenges and she will be thrilled to win this gift certificate!"

Whitney W, mom of 8 & 10 yr old

Love it so much!

"The girls just spent their daily screentime building out avatars, they said it 'was SO fun!' You are doing an amazing job!!"

Mom of 10 yr old

Trust and Safety

“When she's on Moxies, I don't worry about ads, inappropriate content, toxic comments, or strangers contacting her. I know exactly who she's communicating with, and the experience feels intentional, healthy, and age-appropriate. That kind of trust and safety is so rare in tech today.”

Lauren S, mom of 8 yr old

She's OBSESSED right now!

"I got her up and running over the weekend and she hasn't stopped creating Avatars and playing. It is adorable! I'm waiting on her friend to download on her iPad so she can start using the chat too :)"