RESEARCH AND IMPACT
Built for time well spent.
At Moxies, safety isn’t an afterthought—it’s the foundation. From day one, we’ve committed to building a platform that’s not only fun and engaging, but also developmentally aligned, emotionally supportive, and truly safe for girls.
Our safe-by-design approach is grounded in research-backed principles of positive youth development. We’ve collaborated with experts in youth tech, education, psychology, and clinical research to ensure every feature on Moxies supports healthier digital habits and emotional well-being.
These partnerships ensure Moxies stays aligned with the latest science on digital behavior, social-emotional development, and what kids actually need to thrive online.
Here's what we're seeing.
Early research offers encouraging insights into girls’ well-being, kindness, and creativity on Moxies.
79%
observed well-being changes were positive
Repeated check-ins in our Summer 2025 pilot showed positive shifts in areas including mood, confidence, and self-regulation.*
98%
girls surveyed say Moxies helps them want to be kind to themselves and others
Kindness extends to how girls treat their friends and how they treat themselves.
100%
girls surveyed report feeling creative while using Moxies
Creative self-expression gives girls room to explore their interests and make the experience their own.
NOT ALL SCREEN TIME IS CREATED EQUAL
Turning research into thoughtful design
We’re building a research-informed framework to guide how we evaluate every new Moxies feature, keeping our focus on time well spent.
Before adding something new, we ask:
- What does it help her practice? Creativity, confidence, digital literacy, emotional regulation, or thoughtful communication.
- Does it give her meaningful choice? Room to explore her interests, express herself, and make her own decisions.
- How does it support connection? Opportunities for kindness, inclusion, and friendship without popularity metrics.
- Does it respect her time and attention? A clear purpose, thoughtful boundaries, and room to stop.
Girl and parent feedback along with ongoing research will help us refine this framework as Moxies grows.
Our goal is to make every feature earn its place by the value it brings to her experience.
Early findings reflect exploratory research and girls’ survey response. Findings do not establish a causal effect.